Definition: To test multiple marketing scenarios and select the most promising for expansion.
Introducing a new product or service without first testing the market is like jumping off a cliff into the sea, blindfolded--unthinkable, life threatening, treacherous and unnecessarily risky. Many new ideas and products are successful because their creators identified an unmet need in the market and verified the viability of that concept.
Your time and money are extremely valuable to you--you can't afford to waste them by investing them in producing...
